About —

I’m a Global Creative Director at LOLA MullenLowe Madrid working for Unilever, Mattel, Burger King, San Miguel Beer, among other clients.
I began my career in Peru, at Pragma DDB when I was just 17 and after a couple of years I moved to Y&R, working on brands such as Movistar and Toyota. For the last 10 years, I was part of the teams that helped Y&R Lima became the most awarded Peruvian agency for three years in a row and LOLA to become the best agency in Ibero-America twice in the last three years at El Sol, the most creative office in the MullenLowe network and the best agency in Europe according to WARC.


14 x Cannes Lions (1 Gold, 5 Silver, 8 Bronze, 29 Shortlist)
4 x D&AD (1 Graphite, 3 Wood, 1 Shortlist)
1 x Andy Awards (Gold)
64 x El Ojo de Iberoamerica (2 GP, 17 Gold, 25 Silver, 20 Bronze)
33 x El Sol (1 GP, 8 Gold, 9 Silver, 15 Bronze)
1 x LIA (Silver)
2 x Eurobest (2 Bronze)

BIG WON REPORT 2016 — 15th Most Awarded Copywriter
PIAF, Prague — Executive Jury
WHITE SQUARE, Minsk — Promo & Activation Jury
LÜRZER’S ARCHIVE — Student of the Year Jury


+34 673547853


Global Creative Director
LOLA MullenLowe (2019 - Present)

Associate Creative Director
LOLA MullenLowe (2016 - 2019)

Senior Copywriter
LOLA MullenLowe (2014 - 2016)

Senior Copywriter
Y&R Lima (2010 - 2014)

Pragma DDB (2008 - 2010)